Information marketing made me who I am.
I was a 220 pound kid just short of qualifying for obesity. This wasn’t a surprise; I was always heavier than my peers around me.
I was shy, unhappy, trapped, and self-limiting.
But somehow, I knew.
I knew I was meant for more. I knew I wouldn’t ever become obese, and instead become fit. I knew that I would leave the small city I grew up in and move on to bigger things. I knew there was someone else I was meant to be.
These were thoughts that weren’t yet crystallized and fully formed.
But somehow, I knew.
I started working out and eating healthier around the end of my sophomore year – enough that at one point, I had brought the scale down to say 155 when I weighed in. It was the start of my transformation.
In the process of losing over sixty pounds, I tapped into my tendency to get obsessed with learning and fired up the interwebz to read everything I could lay my eyes on about fitness.
I read more about fitness than I ever did for any one of my classes at school.
One article would lead to the next, and to the next, and to the next. Eventually, I signed up for email lists, leading me to even more articles, then products, and other people’s sites. Every bit of info was like another piece of the puzzle I was trying to assemble.
(Though I hadn’t known it at the time, it was my first encounter with copywriting).
Soon enough, it wasn’t just fitness I was learning about. It was also about how to get the most out of life.
How to be attract, influence, and persuade the right people.
How to have an underlying vision to guide my actions.
I learned about what it means to think and grow into the best version of myself.
So I read, and bought, and learned, over and over again. Hell, I’ve even invested in personal coaches!
I became confident, happier, and grew an abundance mindset.
A bit of time passes, and all of a sudden online business is almost mainstream and it seems like everyone wants to become an entrepreneur and ditch the typical 9-5 lifestyle.
Once again, I tapped into my tendency to get obsessed with learning. Going off of the advice that copywriting is a key pillar to making it online (and in business in general), I learn everything I can about copywriting.
I devoured (still do) the writing of Eugene Schwartz, Claude Hopkins, Dan Kennedy, and the other titans of direct response. I’ve graduated from the guest blogging program Jon Morrow, former chief editor of Copyblogger, KISSmetrics, and Boost Blog Traffic.
I took it a step further and started getting up at least 30 minutes earlier to handwrite controls and sales letters from giants like Joe Karbo and Gary Halbert and modern ads to absorb their knowledge and mix it with my own.
And at the same time, I put my own pen to paper. I wrote and self-published a best-selling book on studying and time management for college students. I wrote articles for sites like addicted2success and The Foundation. I picked up clients ranging from Italian luxury accessory ecommerce to startups in the legal and biotech spaces.
I found my passion.
So now I’m here to use my skill with words to write for you, because I know the importance of your work. I intimately understand your audience’s deepest fears and desires, both because of my copywriting knowledge, and also because they were once my own.
I’ll help you craft a loyal tribe full of raving fans. I’ll assemble your vision into a written message. And I’ll help you convert non-believers into paying customers.
Let’s get in touch!